Philipp Eichholzer is a professional with an extraordinary talent for promoting everything he puts his hands on - from brands, to teams, to channels and products. His career has been characterized by an obsession with KPIs such as ratings, monthly user activity (MAU), downloads, and engagement statistics. With over 20 years of experience in the media industry, including work in television, radio and digital television, Eichholzer has managed to reach over 1.5 billion audiences in over 85 countries. His career path included a key role in curating content for MTV's international channels for fifteen years, as well as managing Fashion TV's global channels in Israel, contributing to their growing popularity around the world. Currently, as Director of International Affairs and Development at SGMK, Eichholzer uses his extensive experience and skills to further develop the brand and expand its global reach. However, his expertise goes beyond traditional media. Eichholzer is also a specialist in the use of artificial intelligence to create the image of enterprises, which is a key element in building modern marketing strategies. He studied visual communication at the Academy of Fine Arts in Germany, which allowed him to explore the theory and practice of effective communication through images. Apart from his professional life, Eichholzer has a rich private life, being passionate about artistic photography and music production. He is a history fan and hosts a history podcast. His language skills are equally impressive, as he is fluent in three languages, which facilitates his communication in diverse international environments and enriches his work in both creative and business areas. Philipp Eichholzer is therefore a multidimensional figure whose passions and professionalism translate into success on many levels. Currently, Eichholzer continues his passion and professionalism as the Director of International Affairs and Development at the Nicolaus Copernicus Main School and is the Chairman of the Council of the Copernicus Education and Science Foundation where he uses his extensive experience and skills to further develop the brand and expand its global reach.